- Food sells itself on video. The problem has always been the gap between someone seeing your plate and being able to buy it. Orderly closes that gap.
They watch the video. Then they order.
Social is where people now choose where to eat
More than 40 percent of Gen Z say they use TikTok rather than Google to find somewhere to eat, and Kenya has one of the highest TikTok usage rates in the world. Kenyan food businesses have already proved the point - dishes like smocha and mayai pasua went from street corners to nationwide demand largely through short video.
Most restaurants are doing the hard part already. They post the video, it does well, and then the trail goes cold: a comment asking where they are, a bio link to a Facebook page from 2019, and an order that never happens.
From video to order in three taps
[01]
Your videos on your own site
Your TikTok and Instagram feeds embed directly into your Orderly website, so the newest video you post is on your homepage automatically.
[02]
An order button underneath
The dish in the video sits right there on your menu with a photo, a price and an Order button. No searching, no calling.
[03]
One link in your bio
A single link that lands on your menu and ordering page - not a homepage they then have to navigate.
Why this beats sending them to a delivery app
You can put a marketplace link in your bio, but then you pay commission on a customer your own video brought in, and the platform keeps their details. Sending them to your own ordering page means you keep the full amount and the customer.
It also compounds. Every video that does well adds people to a customer list you own, and can market to again - instead of renting the same audience back from a platform each time.
What you need
- Your TikTok or Instagram handle - we connect it
- Your menu with photos, which we build for you
- Orderly Growth or above, where online ordering and social embeds are included
One thing we will not do: use AI-generated pictures of your food. Real photos of real plates, always. Diners can tell, and they hold it against restaurants that fake it.
Online ordering questions
Yes. A professional, mobile-friendly site on your own domain, with your menu, photos, story and ordering built in.
Marketplaces typically take 15 to 30 percent of every order and keep the customer details. On a KES 3,000 order that can be up to KES 900 gone, on demand you already owned, from repeat customers who would have come to you anyway.
Not necessarily. The smart model is hybrid: use marketplaces for discovery, then move known customers to your own channel where you keep the margin and the relationship.
You do. Names, phone numbers and order history sit in your account, so you can build real loyalty instead of renting access to your own customers.
Yes. Take and confirm orders, and send updates, on the channel Kenyans actually use.
Yes, on Orderly Pro and Enterprise - your own branded customer app for iOS and Android.
Read next: All features · Delivery apps vs your own ordering · Our restaurants · Pricing