Revenue lines
| Line | Basis | Notes |
|---|---|---|
| Licences | KSh 5,000, 10,000 or 25,000 per branch per month, plus Enterprise packages | Core recurring revenue. Paid monthly or yearly. |
| eTIMS | Free on every plan | Not a revenue line. It removes a reason not to switch. |
| Order service fee | KSh 1 to 10 per order | Paid by the customer, not the restaurant. Scales with volume. |
| Hardware | Per unit | Terminals, tablets, printers and kits, including own-brand devices. |
Deliberately, Orderly takes no commission on restaurant food sales and no share of delivery fees - delivery fees pass to riders. That is a positioning choice against marketplaces, and it is the main reason restaurants switch.
Because acquisition runs through commissioned agents (15 percent per client brought) rather than paid media, customer acquisition cost is largely variable and only incurred on a closed sale.
Explore the business
Why now
A regulatory mandate is forcing digitisation across our exact market.
Market opportunity
Market size, the digitisation gap and where the growth is.
Traction
Customers, product, distribution and what is live today.
Business model
How Orderly makes money and what a customer is worth.
The information on these pages is provided for general business information only. It is not an offer to sell or a solicitation to buy securities, and it does not constitute investment advice. Market figures are drawn from published third-party research and are cited on the relevant page. Company figures are current as at the date shown and may change. Please request our detailed materials before making any decision.